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Every guide and explainer we've published — from protecting your identity to reading the fine print.
Law & Regulation
The NO FAKES Act: a proposed federal right over your voice and face
What the Senate and House versions of the NO FAKES Act would do for your voice and likeness, and where the bill stands in Congress.
Tennessee's ELVIS Act: how it protects your voice from AI clones
Tennessee added voice, including simulated voice, to its likeness law and made it possible to sue over unauthorized AI clones and the tools built to make them.
How to get an intimate deepfake removed under the TAKE IT DOWN Act
Covered platforms must remove intimate images posted without consent, including AI fakes, within 48 hours of a valid request.
California SB 1111: digital replica bill awaits the Governor
A bill on Governor Newsom's desk would confirm that California's likeness and impersonation laws cover AI digital replicas; he must act by Sept. 30.
AI replicas after death: California AB 1836 and New York's § 50-f
California and New York both require consent from whoever controls a late performer's rights before most AI recreations of their voice or likeness.
Illinois Digital Voice and Likeness Protection Act, explained
Illinois limits contract clauses that let a digital replica of your voice or likeness replace your in-person work without clear terms and representation.
EU AI Act Article 50: labels for deepfakes and AI-generated content
Since August 2, 2026, EU rules require AI-generated media to carry machine-readable marks and deepfakes to be clearly disclosed.
California AI Transparency Act: provenance labels for AI media
Large AI providers must now embed hidden provenance data in AI images, video and audio and offer free detection tools; platforms follow in 2027.
New York's synthetic performer ad disclosure law, explained
Since June 9, 2026, ads in New York must clearly disclose when they feature an AI-generated "synthetic performer."
Hawaii's new law on unauthorized AI "digital imitations"
Hawaii now lets people sue over realistic AI imitations of their voice, face or likeness used in ads, to cause harm or to commit fraud.
Louisiana's Allen Toussaint Legacy Act: identity and digital replicas
Louisiana gives residents a property right in their name, voice, likeness and digital replica, with rules for AI stand-ins for performers.
Statutory Damages Explained
Most privacy violations require you to prove how much you were hurt. Some state laws don't. Here's what that means and why it matters for enforcement.
The Elvis Act: What It Protects and Where the Gaps Are
Tennessee's Elvis Act is one of the first laws written specifically with AI and likeness in mind. Here's what it does and doesn't cover.
What Is the "Right of Publicity"?
Right of publicity is the closest legal tool most people have to protect their likeness, but it was designed for a different era entirely.
Does Section 230 Protect Platforms From Their Own AI's Content?
Section 230 has shielded platforms for decades. A recent case suggests that shield may not extend to a platform's own AI-generated content.
Biometrics & Consent
Faceprints and voiceprints: consent rules under BIPA and the GDPR
Illinois and the EU both treat your faceprint and voiceprint as specially protected, and both usually require consent before a company captures them.
Legal Consent vs. Understandable Consent
Clicking "I agree" is usually legally sufficient. It's rarely genuinely understood. Here's why that gap matters more than ever with AI.
Which States Have Biometric Privacy Laws?
Biometric privacy protection in the U.S. is a patchwork, not a national standard. Here's where the strongest laws exist and what makes them different.
What Counts as Biometric Data Under U.S. Privacy Law?
Biometric data is more than fingerprints, and it's treated as a legally sensitive category. Here's what actually falls under that definition.
Contracts & Licensing
SAG-AFTRA's AI and digital replica rules, contract by contract
How SAG-AFTRA's TV/Theatrical, Sound Recordings, Commercials and Interactive Media contracts handle consent and pay for digital replicas and AI.
California AB 2602: when a digital replica clause can't be enforced
California law can void vague contract terms that let a company replace your in-person work with a digital replica if you had no lawyer or union behind you.
New York's digital replica contract law: what performers should know
New York voids vague contract clauses that let a digital replica stand in for your in-person work unless you had a lawyer or union negotiating for you.
Should Creators Negotiate AI Clauses Into Every Contract?
AI-specific rights language is becoming standard practice, the way digital rights did during the streaming transition. Here's what's changing and why.
Does "All Media Now Known or Hereafter Devised" Cover AI?
A phrase written decades ago to cover unforeseen technology is now being used to claim AI rights. Here's how that language works and why it's resurfacing.
What Is a "Rights Grant" Clause?
The rights grant is the least-read, most important section of almost any contract. Here's what it actually controls.
7 Contract Clauses That Quietly Give Away Your AI Rights
These clauses show up in creator, talent, and platform agreements more than people realize. Here's what to look for before you sign.
What "For the Improvement of Company Products" Actually Authorizes
This five-word phrase shows up in creator deals, talent agreements, and app terms of service. Here's what it actually authorizes for AI training.
Ownership & Identity
Washington expands personality rights to cover AI deepfakes
Washington's personality rights law now covers "forged digital likenesses," with a $3,000 civil penalty plus damages and emotional-harm recovery.
Montana's new property right in your name, voice and likeness
Since January 2026, Montana residents own their name, voice and visual likeness and can sue over unauthorized commercial AI replicas.
Is Your Voice or Face Legally "Intellectual Property"?
Most people assume their voice or face is automatically protected like a song or photo. It isn't — and that gap is a growing legal blind spot.
What's the Difference Between Owning Your Data and Owning Your Identity?
Data ownership and identity ownership sound like the same thing. Legally, they aren't — and the gap between them is where most AI risk lives.
Who Owns AI-Generated Content?
AI content ownership splits into three separate legal questions. Here's how creator, platform, and AI-company rights actually divide — and where contracts leave you exposed.