Learn how.
Every guide and explainer we've published — from protecting your identity to reading the fine print.
Law & Regulation
AI replicas after death: California AB 1836 and New York's § 50-f
California and New York both require consent from whoever controls a late performer's rights before most AI recreations of their voice or likeness.
Illinois Digital Voice and Likeness Protection Act, explained
Illinois limits contract clauses that let a digital replica of your voice or likeness replace your in-person work without clear terms and representation.
EU AI Act Article 50: labels for deepfakes and AI-generated content
Since August 2, 2026, EU rules require AI-generated media to carry machine-readable marks and deepfakes to be clearly disclosed.
California AI Transparency Act: provenance labels for AI media
Large AI providers must now embed hidden provenance data in AI images, video and audio and offer free detection tools; platforms follow in 2027.
New York's synthetic performer ad disclosure law, explained
Since June 9, 2026, ads in New York must clearly disclose when they feature an AI-generated "synthetic performer."
Hawaii's new law on unauthorized AI "digital imitations"
Hawaii now lets people sue over realistic AI imitations of their voice, face or likeness used in ads, to cause harm or to commit fraud.
Louisiana's Allen Toussaint Legacy Act: identity and digital replicas
Louisiana gives residents a property right in their name, voice, likeness and digital replica, with rules for AI stand-ins for performers.
How to get an intimate deepfake removed under the TAKE IT DOWN Act
Covered platforms must remove intimate images posted without consent, including AI fakes, within 48 hours of a valid request.
California SB 1111: digital replica protections signed into law
California SB 1111 is now law, confirming that the state's likeness and impersonation protections cover AI digital replicas beginning January 1, 2027.
Tennessee's ELVIS Act: how it protects your voice from AI clones
Tennessee added voice, including simulated voice, to its likeness law and made it possible to sue over unauthorized AI clones and the tools built to make them.
The NO FAKES Act: a proposed federal right over your voice and face
What the Senate and House versions of the NO FAKES Act would do for your voice and likeness, and where the bill stands in Congress.
Statutory Damages Explained
Most privacy violations require you to prove how much you were hurt. Some state laws don't. Here's what that means and why it matters for enforcement.
The Elvis Act: What It Protects and Where the Gaps Are
Tennessee's Elvis Act is one of the first laws written specifically with AI and likeness in mind. Here's what it does and doesn't cover.
What Is the "Right of Publicity"?
Right of publicity is the closest legal tool most people have to protect their likeness, but it was designed for a different era entirely.
Does Section 230 Protect Platforms From Their Own AI's Content?
Section 230 has shielded platforms for decades. A recent case suggests that shield may not extend to a platform's own AI-generated content.
Biometrics & Consent
Faceprints and voiceprints: consent rules under BIPA and the GDPR
Illinois and the EU both treat your faceprint and voiceprint as specially protected, and both usually require consent before a company captures them.
Legal Consent vs. Understandable Consent
Clicking "I agree" is usually legally sufficient. It's rarely genuinely understood. Here's why that gap matters more than ever with AI.
What Counts as Biometric Data Under U.S. Privacy Law?
Biometric data is more than fingerprints, and it's treated as a legally sensitive category. Here's what actually falls under that definition.
Contracts & Licensing
California AB 2602: when a digital replica clause can't be enforced
California law can void vague contract terms that let a company replace your in-person work with a digital replica if you had no lawyer or union behind you.
New York's digital replica contract law: what performers should know
New York voids vague contract clauses that let a digital replica stand in for your in-person work unless you had a lawyer or union negotiating for you.
SAG-AFTRA's AI and digital replica rules, contract by contract
How SAG-AFTRA's TV/Theatrical, Sound Recordings, Commercials and Interactive Media contracts handle consent and pay for digital replicas and AI.
Does "All Media Now Known or Hereafter Devised" Cover AI?
A phrase written decades ago to cover unforeseen technology is now being used to claim AI rights. Here's how that language works and why it's resurfacing.
What Is a "Rights Grant" Clause?
The rights grant is the least-read, most important section of almost any contract. Here's what it actually controls.
What "For the Improvement of Company Products" Actually Authorizes
This five-word phrase shows up in creator deals, talent agreements, and app terms of service. Here's what it actually authorizes for AI training.
Ownership & Identity
Washington expands personality rights to cover AI deepfakes
Washington's personality rights law now covers "forged digital likenesses," with a $3,000 civil penalty plus damages and emotional-harm recovery.
Montana's new property right in your name, voice and likeness
Since January 2026, Montana residents own their name, voice and visual likeness and can sue over unauthorized commercial AI replicas.
Is Your Voice or Face Legally "Intellectual Property"?
Most people assume their voice or face is automatically protected like a song or photo. It isn't — and that gap is a growing legal blind spot.
What's the Difference Between Owning Your Data and Owning Your Identity?
Data ownership and identity ownership sound like the same thing. Legally, they aren't — and the gap between them is where most AI risk lives.
Who Owns AI-Generated Content?
AI content ownership splits into three separate legal questions. Here's how creator, platform, and AI-company rights actually divide — and where contracts leave you exposed.
Tools & Comparisons
Best AI Identity Protection Tools in 2026: Options by What You Need
AI identity protection tools sorted by job: finding fakes, removing them, proving what's real and controlling consent. Free options included.
Royall vs Loti vs Vermillio: Three Approaches to AI Identity Rights, Side by Side
A sourced side-by-side of Royall, Loti AI and Vermillio TraceID: starting point, free and paid plans, takedowns, licensing and consent checks.
Loti Alternatives: AI Likeness Protection Options Grouped by Need
A fair list of Loti AI alternatives grouped by need: monitoring and takedowns, intimate-image help, detection, provenance and consent, with public pricing.
Consent & Licensing
How to Choose a Digital Likeness Licensing Platform
Evaluation criteria for likeness and voice licensing platforms: verification, consent, fees, exclusivity, data use, revocation and exit. With examples.
How to License Your Face or Voice to AI Companies
A step-by-step guide to licensing your face or voice for AI: what's being licensed, your red lines, routes, contract terms, and the laws that protect you.
For Developers & Platforms
How to Verify Permission Before Generating Someone's Face or Voice
Six checks to run before generating a real person's face or voice: identity, authority, scope, term, currency and proof. Works manually or with an API.
Consent Verification for Generative AI Platforms: A Trust and Safety Guide
Where consent, detection and provenance checks belong in a generative AI pipeline, which 2026 laws apply, and how to evaluate a consent vendor.
AI Likeness Consent API: What It Is and How It Works
What an AI likeness consent API does, what a consent record contains, how an allow/deny check and signed grant work, and when manual is enough.
For Creators & Talent
How Talent Agencies Can Protect Artists From AI Cloning
A roster-wide AI playbook for agencies and managers: inventory, contract terms, laws that affect representation, approval workflows and vendor questions.
AI Voice Protection for Musicians, Artists and Labels
How artists and labels can respond to AI voice clones: the rights map, the ELVIS Act, contract clauses, takedown routes and voice detection tools.
AI Likeness Protection for Creators: Contracts, Brand Deals and Platform Terms
How creators can spot AI and digital replica clauses in brand deals and platform terms, which state laws can void vague ones, and what to ask for instead.
Protect Yourself
How to Get a Deepfake Taken Down: Monitoring and Takedown for Creators
Step-by-step deepfake takedown: save evidence, pick the right report route, use the 48-hour TAKE IT DOWN process, and set up free or paid monitoring.
How to Protect Your Face and Voice From AI
Seven practical steps to protect your face and voice from AI misuse, from a free evidence folder to takedown routes and the laws that apply in 2026.
Verified Human Identity in the AI Era: What It Means and How to Get It
What verified human identity means now that AI can fake faces and voices: platform checks, ID checks, Content Credentials and consent, and how they fit.
Guide
Which States Have Biometric Privacy Laws?
Biometric privacy protection in the U.S. is a patchwork, not a national standard. Here's where the strongest laws exist and what makes them different.
Should Creators Negotiate AI Clauses Into Every Contract?
AI-specific rights language is becoming standard practice, the way digital rights did during the streaming transition. Here's what's changing and why.
7 Contract Clauses That Quietly Give Away Your AI Rights
These clauses show up in creator, talent, and platform agreements more than people realize. Here's what to look for before you sign.