Royall vs Loti vs Vermillio: Three Approaches to AI Identity Rights, Side by Side
By Royall Editorial · Published and updated October 4, 2026 · 5 min read
A sourced side-by-side of Royall, Loti AI and Vermillio TraceID: starting point, free and paid plans, takedowns, licensing and consent checks.
Royall publishes this comparison and is one of the three companies in it. Every cell below comes from the company's own public page, linked under the table, accessed October 4, 2026. Check each provider for current features and pricing.
Quick answer
Royall, Loti AI and Vermillio TraceID start from different places. Loti starts from monitoring and automated takedowns. Vermillio TraceID pairs monitoring and takedowns with a licensing platform. Royall starts from a person's own recordings and signed consent, and adds permission checks that apps can run before using a likeness. All three have a free plan. Paid individual plans differ mainly in how many takedowns are included.
How do Royall, Loti and Vermillio compare?
| Royall | Loti AI | Vermillio TraceID | |
|---|---|---|---|
| Starting point | Your own recordings and signed consent, plus permission checks for apps | Likeness monitoring and automated takedowns | Monitoring and takedowns, plus a licensing platform |
| Free plan | Vault, Sentinel and Crest (Crest in early access) | Everyone Free: 24/7 monitoring, 5 takedowns a month (roll over) | Free: one-time threat snapshot, monthly threat report |
| Paid individual plans | Protected, from $9 a month: continuous scanning, more than one identity, match appeals | Everyone Premium: $25 a month or $200 a year, up to 30 takedowns a month | Pro $100 a month (30 takedowns); Pro+ $300 a month (120 takedowns) |
| High-profile and enterprise | Crown (by invitation, priced per engagement); Enterprise (custom) | Public figure and influencer plans on annual contracts | Premium: dedicated account manager, unlimited takedown requests (contact sales) |
| How takedowns work | You or people you know report links; Royall checks them against your recordings and sends notices for you | Select items for removal or set rules to remove automatically; company reports "removed 95% of unauthorized content within 17 hours" | Removal requests handled on your behalf, with status tracking |
Sources for the table: Royall and developer docs · Loti FAQ · TraceID plans and TraceID licensing.
Features that only one company describes publicly are covered in the sections below rather than in the table, so a blank never stands in for "no".
What is Loti's approach?
Loti made the problem easy to understand: find unauthorized uses of your likeness and help remove them. Its FAQ says the system scans content uploaded to the internet each day, and members can set rules to start takedowns automatically. The free Everyone plan makes it accessible to people with no following. Signup includes a liveness check and identity confirmation. For someone facing frequent impersonation, that focus is compelling. Loti FAQ
What is Vermillio's approach?
Vermillio's TraceID combines protection with licensing. Its protection plans run from a free snapshot to Premium service with a dedicated account manager, and its licensing platform is described as built "to license your content and ensure compensation, attribution and accountability." That pairing suits rights holders who want enforcement and licensing in one place, and its individual plans make it available beyond enterprise customers. TraceID plans · TraceID licensing
What is Royall's approach?
Royall starts earlier: who is the person, what did they consent to, and can an app check before using their likeness? You record your face and voice in the browser, sign one consent written for where you live, and choose which uses you allow; some uses are refused for everyone. Apps that integrate Royall Herald (live) get a yes or no, and a short-lived signed grant on a yes. Sentinel handles reported fakes. Crest (early access) is a public page with a Verified Human badge, shown only while your identity is checked, your face or voice is recorded and your consent is on record. Licensing is offered from time to time under separate terms, with a 5% fee on completed licenses. Royall's Terms let it use your likeness to train Royall-operated models such as its detection (§1.4). royall.ai · Terms
How Royall handles your data What Royall's Terms of Service and Privacy Policy say today (both effective September 15, 2026):
- Royall's own models. Royall may use your likeness to train Royall-operated AI models to improve its services, for example its likeness detection (Terms §1.4).
- Licensing to partners. Royall may offer you opportunities to license your recordings to Royall partners, including for AI training, under separate terms and with your consent (Terms §1.2 and §1.5; Privacy Policy). Those licenses must bar the partner from using your likeness to train models for deepfake generation, sexual content, harassment, infringement or any illegal purpose (Terms §1.5).
- Revoking consent stops future licenses. It cannot pull your likeness out of data sets already shared with third parties under earlier licenses (Terms §1.3; Privacy Policy).
- Retention. Biometric data is kept as long as needed to provide the services you request, or up to three years after your last interaction, unless you revoke consent (Privacy Policy).
- Access and deletion. Ask at privacy@royall.ai (Privacy Policy).
- Apps that check permission through Herald or Connect get a yes or no answer. Royall says partners using Connect do not receive your recordings (royall.ai).
Can I use more than one of these?
Yes. A high-profile artist might use a monitoring service to scan widely, YouTube's likeness detection on YouTube, Content Credentials on original media, and a consent record that apps can check. Each answers a different question. Check each service's terms for exclusivity before you sign up.
What other approaches exist?
Many. Ceartas and Rulta offer creator-focused takedown services; StopNCII, NCMEC Take It Down and Alecto AI help with intimate-image abuse; Reality Defender, Hive and others detect AI-made files for businesses; ActorHub and the ElevenLabs Iconic Marketplace handle licensing. Our alternatives list covers them with prices, and you can also do a lot yourself with an evidence folder and platform reports.
Key takeaways
- Loti starts from monitoring and automated takedowns.
- Vermillio TraceID pairs takedowns with licensing.
- Royall starts from consent and permission checks.
- All three have free plans; paid plans differ mainly in takedown volume.
- Using more than one is common.
FAQ
Is Loti or Vermillio cheaper? For individuals on October 4, 2026, Loti Premium was $25 a month (up to 30 takedowns) and Vermillio Pro was $100 a month (30 takedowns). Both have free plans. Check current pricing pages.
Does Royall do takedowns? Yes. Sentinel checks reported links against your recordings and sends takedown notices for you; continuous scanning is on the paid Protected plan.
Which one checks consent before an AI app generates my likeness? Royall Herald is built for that: apps that integrate it ask before generating. If that matters to you, ask any provider whether it offers a check before generation.
Do I need any of them? No. A dated evidence folder and platform reporting are a valid starting point.
Sources
- Royall · Royall developer documentation · Royall Terms
- Loti AI FAQ
- Vermillio TraceID plans · TraceID licensing
Related guides
- Loti alternatives, grouped by need
- AI identity protection tools, by need
- AI likeness rights management
This is general information, not legal advice.